A progressive urban community in Wauwatosa, WI

Our Community

Alliance Awarded $40K Block Grant

The North Avenue Neighborhood Alliance, in collaboration with East Town Business and Merchant’s Association, Inglewood Heights, Old Hillcrest, Pabst Park, Tosa East Town and Washington Highlands Neighborhood Associations,  submitted a grant to fund the development of a comprehensive, long-term master plan that best reflects the vision for North Avenue East Tosa.   This grant will be used to develop a plan and corresponding tactics for implementation to support economic sustainability on North Avenue from 60th-76th Streets.  Click Block Grant to view a complete version of the grant.

Planning Task Force

If you are interested being part of the Planning Task Force, feel you have experience that will help in this process, and can commit to the meeting schedule, please complete the form below.  Note, we will limit the size of the task force to ensure it is a workable size.

Review of the Comprehensive Plan

September 6, 2008
Attendees: Kathy Ehley, Warren Goff, Ed Haydin, Meg Miller, Scott Miller, Matt Stippich, Julie Terwelp

Though this group’s focus is on East Town Tosa,  we were overwhelming disappointed with the entire plan; it seemed to simple fill a perfunctory role to meet a mandate.

Among the major disappointments are that the public focus group attendance.  However, the largest was from our contingent area, yet it appears to be the least represented in the overall plan.  East Town seemed to be considered a “drive thru” area of town in this version of the plan.  It has been expressed that by some, East Tosa is the slum of Wauwatosa.  Given the lack of attention given to this area the plan, it appears as if the city is institutionalizing this perception.
Additionally, the plan fell short in celebrating Wauwatosa for its unique aspects and failed to hone in on the make-up of Wauwatosa as a series of unique neighborhoods.  We didn’t get a sense of a community vision being conveyed nor the focus on taking the opportunity to assess and improve upon the infrastructure to better reflect the interests of those who live here.  Of key note, the plan only took biking and walking into account as a form of recreation.  It also viewed key “main street” areas not as vital commercial districts interwoven with neighborhoods but only as arterials / means for transportation.

We would like to see the plan address the opportunity focus on reconnecting our communities and individual neighborhoods. We recommend the plan celebrate the unique personalities of these neighborhoods by:

− Considering opportunities to address “main street” areas like North Avenue in East Town Tosa
− Focusing on the unique personalities of each, individual neighborhood community.
− Incorporating walk ability and bike ability into the infrastructure as a means of transportation.
− Addressing the need for consistent solicitation and support for small business and small business infrastructure. Though there are great opportunities for larger developments, many residents live within walking of small commercial districts. There must be a plan to solicit and support small business in order for these neighborhoods to maintain their unique draw and grow.
− Addressing and conveying the vision of Wauwatosa as a series of unique neighborhoods that, together, create a vibrant, diverse, urban community.

We appreciate the opportunity to share our thoughts of the plan and hope to see more focus on these aspects in the approved plan.

Family Fun Activities at Stroll the Avenue

Thursday, September 11th from 5pm-8pm
East Town Tosa
North Avenue – 60th to 76th Streets

After almost a year of planning, Wauwatosa’s East Town Business and Merchants Association (ETBMA) is proud to bring “Stroll the Avenue” back to North Ave.

The “Stroll the Avenue” event will take place on Thursday, September 11th, 2008 from 5:00 – 8:00 p.m. This event is held for families and residents living in the greater Wauwatosa area. Businesses along North Avenue between 60th and 76th streets will stay open from 5:00 – 8:00 p.m. and will offer a variety of fun, food, and entertainment such as:

  • Kiddie train rides at Lutheran Home (7500 North Ave.)
  • Classic car show at O’Gorman’s West Town Auto (7105 North Ave.)
  • Kids’ ad drawing contest with great prizes at all participating businesses
  • Ronald McDonald Show at 5:00 p.m. at McDonald’s (6631 North Ave)
    • 2 Bikes will be raffled off for those who attend the show

The evening will begin with a special 15 minute service of remembrance marking the tragedy of September 11, 2001. The service will take place at Kyle’s Korner (7106 W. North Ave.) and will begin at 4:30 p.m. The memorial will consist of an engraved granite monument and twin arborvitaes representing the twin towers. Rev. David Sorensen will share a few words during the ceremony and members of the police and fire department will be present. Refreshments will be served!

To download a PDF of the Stroll the Avenue Activities list, click here.

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